IPLS is a must-attend event for everyone who is searching for reliable partners and new ideas: the event brings together thousands of private label experts and business leaders who will share anti-crisis cases, industry insights and novelties on the safe ground.
During the two-day show, visitors and exhibitors will have a new chance to get acquainted with the new products under private brands, meet with the representatives of the leading retail companies. Reliable suppliers of branded products, package producers will learn everything about the contract manufacturing.
Retail Connect Conference
Successful cases and opportunities for the growth of market players and contract manufacturing in the post-crisis period are going to be discussed on Retail Connect Сonference during two show days.
The Conference will include personal meetings and an active dialogue with authorized experts that will share with us some valuable life hacks, business secrets: case studies, current market insights, analysis of prospects and the latest calculations on the private label and contract manufacturing to solve the most essential business problems.
The first day of the Conference
Experts will recommend which private label segment to focus on during 2021 and 2022 and how to become a significant player among national and international brands. How do the principles of healthy living influence private labels positioning nowadays? How do the investments and innovations influence the private labels? All these questions and many others will be discussed at the conference.
The second day of the Conference
We’ll discuss the key topics dedicated to the promotion of the private labels online. Among them are:
- 5 components of an effective advertising campaign,
- rebranding of the private label,
- development of network loyalty programs with focus on private labels.
The speakers will also tell you how to satisfy the demand for quality, the image making role of private label, the issue of packaging as a way to attract customers.
The program of planned Retail Connect face-to-face meetings between suppliers and buyers will also take place over two days. This program provides an unprecedented optimization of time at the stage of organizing deliveries and purchases.
Private Label Awards 2021
On June 8, the winners of the annual Private Label Awards 2021 will be awarded. The award has become a significant event in the field of private labels. The results are based on the opinions of buyers and experts’ advice.
The Clean Result program
The most important priority of the Organizer is the effectiveness of the event for all its participants, as well as comfort and safety on the site. Based on the recommendations of the Russian Federal State Agency for Health and Consumer Rights (Rospotrebnadzor), the Clean Result program was organized for IPLS 2021. The program includes a number of measures aimed at taking care of the health of participants and visitors of the exhibition: face-mask requirements and thermal screening, hand sanitizers, regular ventilation of the room, social distancing and control of the number of people in the halls. During the event, everyone must wear a medical mask and medical gloves.
The Reed Click app
Contactless business card exchange technologies are available for free in the Reed Click app, which offers a lot of additional features for a comfortable stay at the exhibition and even after it.
April 20, 2021