Spar adds three products to speciality breads range

Date of publication: 30.01.2020

Spar has expanded its own-label speciality breads range with three new products, in a move designed to offer consumers “consumers a healthy, convenient and good value for money products”.

The new additions consist of Spar Wholemeal Tortilla Wraps (6x70g; £1), Spar Mixed Herb Tortilla Wraps (6x70g; £1) and Spar Wholemeal Pitta Breads (6x70g; 80p), all of which are suitable for vegans.

The launch is being supported by marketing, digital, internal and external communication.

Spar said own-label is dominating flavour innovation in the speciality bread category.

Myles Mersh, Spar UK assistant brand manager, said: “We know wholemeal is driving the category because of its nutritional benefits and by capitalising on the performance of the entire own label range of speciality bread and sandwich alternatives, the introduction of these three new products will give the category a boost".

“We are building on our strong performance in the bread market which is currently trading up 4%. The range is now even more competitive and in line with the market.”