Spar launches own-label fish range

Date of publication: 20.01.2020

Spar brand is launching a range of Scottish-sourced chilled fish products, including breaded, wet and smoked fish “ideal for shoppers looking for ideas for their evening meal”.

The new Spar Brand chilled fish range includes:

  • Spar Smoked Salmon Fillets (£2.85)
  • Spar Smoked Mackerel (£2.99)
  • Spar Hot Smoked Salmon Flakes (£3.50)
  • Spar Cod Fillets (£3.85)
  • Spar Haddock Fillets (£3.85)
  • Spar Salmon Portions (£3.99)
  • Spar Breaded Haddock Fillets (£2.90)
  • Spar Breaded Cod Fillets (£2.90)

Marketing support for the new range includes in-store POS (posters, barkers and shelf stripping) and digital support on the Spar UK and wholesaler websites.

Dave Wright, Spar UK assistant brand manager, said the chilled fish category within Spar is growing year on year.

He said: “Fish has an important role in the British diet, with 85% of adults saying they have eaten fish in the last three months.

“Provenance is also really important with a quarter of consumers being influenced by where the fish is caught, and all our range is sourced in Scotland.

“We know shoppers often buy chilled seafood on a pre-planned or impulse tonight’s tea mission, to eat immediately or later that same day.

“The seafood purchase is also likely to influence the other ingredients, offering opportunities for cross merchandising, promotions and point of sale – giving our retailers a great chance to grow sales by stocking these lines.”