The final day of IPLS 2021 started!
Today will run the Retail Connect Conference. The key topics will be the features of the online private label promotion: 5 components of an effective advertising campaign, rebranding of private label, development of loyalty programs with a focus on private label. The speakers will also explain how to satisfy the consumer's demand for quality. Experts will take part in discussions on such topic as private label as the face of a retail chain, packaging as a way to attract customers to private label, and an offline session of the Private Label School.